13+ years designing
digital products, made simple.
At Multiply AI, I drove an AI-driven financial advice platform to 1M+ personalised recommendations and cut cost-to-serve by 85%. Before that, I shipped two fintech apps from zero.
I design complicated products that don't feel complicated.
I've led design end-to-end on three mobile apps from zero to launch, most recently at Multiply AI, where I helped drive an AI-driven financial advice platform to over 1,000,000 personalised recommendations and an 85% reduction in cost-to-serve.
Before that: Tred (UK green neo-bank) and Kachinga (Silicon Valley fintech for kids, 20,000+ users). I work across product, brand, and UX research — and I care about the details most people don't notice but everyone feels. Open to the right full-time or freelance opportunity.
